TR03 — LinkedIn Scripts
LinkedIn connection notes are capped at ~300 characters (~50 words). Opening DMs after connection: 100-200 words. All scripts assume the recipient is busy and sceptical of vendor outreach.
A. Connection request notes (~50 words / under 300 chars)
A1 — To a CCIO directly
Dr [Surname], BritiAI is bidding prime on the NHS SBS Healthcare AI Solutions Framework (Lots 5–7). Hoping to connect briefly ahead of awards so we’re a known name when the framework lands on your desk. No pitch — just visibility. Thank you.
A2 — Via mutual connection
Dr [Surname], [Mutual] suggested we connect. I lead [role] at BritiAI — UK sovereign clinical AI, prime bidder on the NHS SBS AI framework. Awards Q3. Would value being on your radar before then. Thank you.
A3 — To a recent AI-strategy commenter / author
Dr [Surname], read your piece on [topic] — particularly your line on [specific phrase]. We’re at BritiAI, bidding prime on the NHS SBS AI framework. Would value connecting; happy to be useful or quiet, your call.
A4 — Generic warm fallback
Dr [Surname], BritiAI — UK SME, sovereign-by-design clinical AI, prime bidder NHS SBS AI framework Lots 5–7. Quick connection ahead of Q3 awards would mean we’re not a cold name when the framework arrives. Thank you for considering.
B. Opening DMs (after connection accepted) — 100-200 words
B1 — CCIO directly (cold)
Thank you for connecting, Dr [Surname].
Brief context, then a small ask. BritiAI is bidding prime on Lots 5, 6 and 7 of the NHS SBS Healthcare AI Solutions Framework — sovereign UK clinical AI (ambient documentation, agentic discharge, neural-memory for trusts). Our research subsidiary Beever AI published at ACL 2025, so the evidence base is real rather than vendor-flavoured.
The ask is genuinely small: a short reference letter on [Trust]‘s letterhead, confirming awareness of our capability area and intent to evaluate under the framework once awards land (Q3). One paragraph is plenty. I can send a draft you’re free to amend, shorten, or discard.
Alternatively a 15-minute call so you have a name and a face. Either is useful; neither commits [Trust] to anything.
Genuinely happy with “not at this time” as a reply — it lets me close the loop respectfully.
With thanks for your time.
B2 — Via mutual connection
Thank you for connecting, Dr [Surname] — and to [Mutual] for the nudge.
[Mutual] mentioned [specific thing about Trust’s AI work]. The reason for reaching out: BritiAI is bidding prime on Lots 5, 6 and 7 of the NHS SBS Healthcare AI Solutions Framework. We’re a UK SME, sovereign by design, Beever AI on the evidence side (ACL 2025).
Submission deadline is 21 July, and we’re asking a small set of forward-leaning trusts whether they’d be willing to issue a short reference letter — even one paragraph on letterhead — confirming awareness of our capability and intent to evaluate post-award. I can send a draft you can amend or replace entirely.
If a letter is too much, a 15-minute introductory call works too. And “not this time” is a completely fine answer.
Thank you — and please pass on my thanks to [Mutual].
B3 — To a recent AI-strategy commenter / author
Thank you for connecting, Dr [Surname].
Your [post / article / talk] on [specific topic] was the reason I reached out — particularly the point on [specific phrase]. It’s rare to see [trust leadership / NHS commentary] frame the question that precisely.
Quick context: BritiAI is bidding prime on Lots 5, 6 and 7 of the NHS SBS Healthcare AI Solutions Framework. We are deliberately sovereign (UK-hosted, on-prem), SME, and evidence-led (Beever AI, ACL 2025).
Two possible asks, whichever is lightest:
- A 15-minute call before our submission goes in on 21 July.
- A short reference letter confirming awareness of our capability and intent to evaluate post-award.
I’m aware this is a cold ask. A “no” is a perfectly good answer and I’ll close the loop without follow-up.
Thank you for the piece — and for considering.
C. Short follow-up prompts (use sparingly, max one per recipient)
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“Bumping this gently — entirely understand if the timing is wrong. Even a single-sentence email reply would help our submission. Thank you.”
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“Following up briefly — our SBS framework deadline is 21 July. Happy to take ‘no’ for an answer and close the loop. Thanks for considering.”
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“Aware you’re flat-out — one last note. If a letter is too much, would a 5-minute call work? Otherwise I’ll stop bothering you. With thanks.”
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“Final follow-up — promise. If now isn’t right, would later in the year (post-award) be better for a conversation? Either way, thank you.”
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“Closing the loop — assuming a no, with no hard feelings. Wishing [Trust] well with [recent initiative]. Thank you.”